Consumers place high demands on food packaging. On the one hand, relevant product information must be printed on the packaging so that it is understandable and easily identifiable. On the other hand, the packaging must appeal to consumers’ emotions and convey a sense of quality. Its design must match the product’s claim perfectly. Special color and surface effects make it possible to design packaging that fascinates consumers and distinguishes it from other packaging in the competitive environment. Effect pigments from EMD make it possible to achieve brilliant printing results in gravure, flexo, screen and offset printing, as well as in offset coating on paper, cardboard, foil, ceramic, textile or glass. The refined packaging itself communicates brand values and product characteristics. A study by the Facit market research institute revealed that packaging with top-quality refinement conveys high product quality and thus appeals to consumers when they make purchase decisions.